Essay Descriptive Comparison-Contrast_Siti Nurohmah

Supermarket versus Traditional Market

            For filling daily necessary, people usually go shopping to the market. But now we have the choices which one market we will go shopping? This question appears because along with period and technological development, not only traditional market which become as shopping place, but also there are a lot of modern or supermarkets which rapidly developed. Both two kinds of shopping place, I prefer going shopping in supermarket to traditional market.

            I feel comfort and happy when I go shopping to supermarket. It is because supermarket has a big clean building, cool place cause completed by air conditioner, wide area, parking area specifically for customers and there, the daily necessity which is sold is complete. There are many kinds of food-stuffs including fresh fruits and vegetables, beverage, house equipments, clothes, shoes, bags, office appliances, cosmetics, jewelry, toys, and electronic equipment. All of those are arranged neatly in separated part with clear direction. So, we do not need to be confused when looking for things we need. Then we also do not need to hesitate with its quality, because all of those have the best quality.  That is why its prices are more expensive than in traditional market. I think, it is one disadvantage of it.

            On the other hand, when we go shopping to traditional market, the first glance that we find is the dirty place and the street become wet when it is rainy. There is no parking area for customers. The customers just park his vehicle at random in the place they want. Then when we come in, we can see there is no separation area between the grocery, fruit-shop, clothing store, and the others. So, it makes us confused to look for thing we need because there is no clear direction about separation area for kinds of shop. The goods which are sold are not too different with goods which are sold in supermarket. Everything is the same relatively. Thing that differs between both of them is their quality of place and goods. In Traditional Market, there are goods from various qualities. It comes from low until best quality. Because of that, we have to choose selectively first about the quality of goods before buy it and it makes the various prices also. In this case, it makes us have to work double, first choosing selectively and then buying.

            Actually the choice of choosing shopping place depends on our necessity. It can be necessity of goods we need, comfort shopping place, best quality of goods and the others. Each of the choices has advantages and disadvantages. We can adjust what we need and where we get what we need. In my opinion, paying more to get satisfied thing which appropriate with what we need is not problem. So I prefer to go shopping in supermarket to traditional market.